Video Sebagai Media Promosi Tahah Di Sumatera Barat
نویسندگان
چکیده
Perancangan Video sebagai Media Promosi Tahaha di Sumatera Barat bertujuan agar masyarakat terkhususnya target audience para fotografer dan videografer lebih mengetahui tentang produk yang dihasilkan Tahaha, berupaya menarik minat beli konsumen menggunakan dari brand serta menaikkan penjualan produk. Metode perancangan model 4-D (Four-D Model) terdiri empat tahapan, yaitu: define (pendefinisian), design (perancangan), develop (pengembangan), disseminate (penyebaran). Di samping itu, teknik SWOT strength (kekuatan), weakness (kelemahan), opportunity (peluang), Treat (ancaman) dipakai untuk melakukan analisis data. Hasil rancangan ini adalah berupa video promosi tahaha. ditayangkan disebarkan melalui kanal berbagi video, Youtube, sehingga mudah diakses oleh telah ditetapkan. Penyebaran informasi tahaha juga dilakukan media lain seperti Catalog digital, poster banner, gantungan kunci, stiker.
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ژورنال
عنوان ژورنال: Dekave: Jurnal Disain Komunikasi Visual
سال: 2022
ISSN: ['2087-9709', '2302-3228', '2685-6093']
DOI: https://doi.org/10.24036/dekave.v12i2.117372